What is Macromedia Flash MX?
The full potential of the Internet is untapped. Its potential has been limited by the constraints of the user experience of the web, which is characterized by a lack of user-centric design and technologies.

The Internet experience is becoming less about browsing. Instead, it is transforming into a broader Internet of doing. Whether booking travel, managing a business, or communicating with friends, users are interacting with the web. For this to be effective, the content and usability of Internet applications must significantly improve to make users more successful.

Change is here. The Internet is being enabled by standard, rich-client technology, and it’s transforming what organizations and people can do with rich content and applications that offer radically more effective user experiences across a broad range of devices and platforms.

Macromedia Flash Player, the Macromedia rich client, is the most widely distributed software in the history of the Internet and is bundled with Internet Explorer, AOL, Netscape Navigator, Opera, and Windows XP. Over 414 million web users can see Macromedia Flash content immediately, without having to download a player. Macromedia Flash Player is also available on a growing number of Internet connected devices such as wireless handhelds, iTV and game consoles.

The Macromedia Flash MX solution couples the ubiquitous client technology of Macromedia Flash Player with the Macromedia Flash MX development environment and optimized server-side connectivity that allows rich Internet application development to be accomplished quickly. This enables a more immediate, consistent and familiar experience for end users and maximizes the customer experience online.

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