Recall Effectiveness Research: Consumer Motivation and Behavior
RECALL EFFECTIVENESS RESEARCH: A REVIEW AND SUMMARY OF THE LITERATURE ON CONSUMER MOTIVATION AND BEHAVIOR Prepared for the U.S. Consumer Product Safety Commission CPSC Order No. CPSC-F-02-1391 Contract No. GS23F9780H Prepared by: July 2003 XL ASSOCIATES EXCELLENCE IN PROFESSIONAL SERVICES ii Table of Contents I. Introduction and Project Objectives ……………………………………………………………………. 1 II. Overview of the Project Work Plan …………………………………………………………………….. 2 III. Organizing Framework ………………………………………………………………………………………. 3 IV. Quantitative Studies of Recall Effectiveness…………………………………………………………. 3 V. Steps in the Recall Compliance Process……………………………………………………………….. 6
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