Beginning in November 2001, Oracle began a marketing campaign: Unbreakable.
The security portions of the campaign reference Oracle’s 14 independent security evaluations (described below in What is Information Assurance?). Such a bold statement raises a number of questions:
• How can anyone claim to be Unbreakable? Security professionals often say that security is a process, not a result. Also, every software product has bugs, and some of those are security bugs.
• Why would anyone claim to be Unbreakable? Security professionals don’t like to be hacker targets, and some hackers wonder if this campaign is a ploy by Oracle to get free “security research.”
• What does Unbreakable really mean? How can vendors and customers know how secure a product is, and whether the security is sustained from release to release? Building secure software is so hard, why even bother, much less try for Unbreakable?

What is Unbreakable?
Unbreakable is Oracle’s commitment to our customer base to build, deliver and support the most secure mission-critical software in the business:
• Unbreakable is our security commitment to our customers yesterday, today and tomorrow.
• Unbreakable is not a three week or even six-month marketing campaign; Unbreakable builds upon ten years of building provably secure databases.
• Unbreakable extends the secure development process of our core products across the entire Oracle product stack..

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